About

I’m a restless creative who is constantly driven to shape cultures and communities. My creativity has found its way into music, radio, journalism, publishing and advertising. And when media fractured into everything, I was there – building social teams, making podcasts, helping define what ‘content’ was, and making it work for brands like Nike, Mars, Telstra, KeepCup and Intrepid.

So when brands need to compete for attention, I’m attuned to how they should walk, and more importantly how they talk. 

I call this Brand Voice – the articulation and orchestration of a brand. Brand voice goes beyond what a brand sells, and connects more to who they serve, and who they are. 

So if you want someone to speak for your brand, define your strategy, build a publishing platform, create a campaign, win a pitch or talk at length about breakfast buffets, let’s talk.